You hit the nail on its head. I think its a very important point:
"Essentially what SW has done is sell people their own information"
I don't think it can be said any better. Gambling publications are one thing but forums are another. People aren't getting compensated for joining green chip. Pi Yee Press is the beneficiary. For example, DD' is paying his own money to answer the questions by others. That just doesn't sound right. If money is to be payed, it should be to the one who is helping others by taking the time and being kinda enough to share what they know. I feel greater equality would result if discussion took place on open forums.