Back to the matter at hand...
Thanks, ET Fan, for trying to regain some focus in this thread.
Though Don probably choose BR = $10,000 because it could be close the the BR for some players and is a nice round number, and ROR ≈ 13.5% because it results from an initial, but unchanging, Kelly betting ramp, these choices were still pretty arbitrary, as ET Fan pointed out. Don could have chosen BR = $3,141,592 and ROR = 6.53% as the standards for SCORE with little adverse effect.
SCORE was designed first and foremost (and perhaps exclusively) as a comparative tool. Just as there's nothing magical about setting standard temperature and pressure to 0�C and 760mmHg, there's nothing magical about Don's choices for SCORE. No one needs to argue for a particular ROR, or how such a ROR could be achieved. No rational physicist, for example, would argue, "0�C is unrealistic because it's usually much warmer than that!" Standards are chosen to standardize, nothing more.
All of this discussion about the difficulty of optimal bets in real life, how one particular team resizes its bets, etc. is completely ancillary to the answer to the poster's original question. In a nutshell: WR = how much you expect to win in a given time, SCORE = a very good tool to compare the favorability of different playing rules and conditions. That's it. It's amazing how quickly these discussions seem to derail.