It's been pretty well documented that for many years people would just shake their head and ask "what's wrong with the Reno?"
And year after year, the hand wringing continued, but really, nothing really made sense. Well, it may not be as complex as it appears.
Someone once said, "we only do the things that are important", and I think that it is really as simple as that.
Competing against other locales, i.e.; Las Vegas, and now the Indian casinos, has never been important for the owners of Reno's casinos.
It's not really hard to understand. Case in point. I recently visited this outpost in NW Nevada and had the opportunity to taste the local fare, i.e.; I experienced Virginia Street in all of it's infamous glory. The El Dorado, Silver Legacy, Fitzgeralds, Harrah's [well, let's skip Harrah's], Sundowner and honestly, outside of the Silver Legacy, I became depressed. It's a depressing place. Why would anyone want to go there. I then visited Atlantis, Boomtown, J.A. Nuggett, and felt, well, at least people are alive here. Some of you might ask or say, see, it's the Thunder Valley effect.....and you may be right, but then, how does Boomtown, or J.A. Nuggett, both on I80 get away with little or at least a smaller effect than the downtown stores? Yes, the J.A. Nuggett reminds me of Mandalay Bay in the early hours of the morning, young drunks everywhere....and yes, they're a little sweaty, always has been, but they're still better than downtown; or take Boomtown, which may have the best SD in all of northern Nv.. The point here is that these people [the ones that own and run their casinos] know what the score is. They have CHOSEN this path. The Atlantis.....playable games, nice place, but comps? Give me a break.
Now, travel a little southwest and up and down the hill :) to that beautiful lake's southern edge and things are mighty different. And keep in mind that half this town [Stateline] is a Harrah's company store, and you should be even more impressed. It appears that they understand what's at stake. Why? Because it must be IMPORTANT to them.
60 miles, and it might as well be on the other side of the earth.
It really isn't any simpler. Death wish, naw. Self fulfilling prophecy, naw. Bad business management, naw.
Unmotivated? True. Could care less? True. Not Important? Absolutely TRUE.
Do I care? Absolutely not. Why? If they don't, why should I.
You see, the formula exists...it's not complicated. Yes to all those who state the obvious on overhead, profits, revenue and the like...all true, but meaningless. Why? One way to know is merely to see how the airlines handle flights into and out of Reno. Not well. It's not rocket science people.
So please...stop the hand wringing, and let the place die, if that's what it wants. We'll all mourn, and remember the good ole days [like there were some] and sing 'Ole Danny Boy... but you can't want more for [someone] a town, then it wants for itself. Why else could a California Indian casino, with CSM's and poorer slot payouts have this kind of efffect? It can't!
I go back to my opening description...Reno is depressing, and who wants to be depressed.