The latest scam on gift cards goes like this...
You go to the retail store, see the gift cards hanging on a rack. You decide, good idea! You select a card, take it to the register and tell the clerk to put "x" dollars on the card. You pay, send it to the recipient and think everything is cool...maybe NOT !!
What you perhaps don't know is that a scammer has already copied down the numbers on the gift card and places them back on the rack. The scammer waits a few days, goes online with the gift card numbers and bleeds the account dry. Then, Uncle Bill who you sent the card to, tries to use the card, which now has close to a zero balance.
This of course does not happen if the gift card ID number is covered like a scratch off ticket, or if the gift card is bubble wrapped or presented in such a fashion as to make the card ID number non-viewable.
One would think the obvious solution here is to retain the cards behind the counter at the Customer Service area (assuming no employee theft), or offer the cards in such a fashion as to not display the card #.