75% explained
Not really explaining this to you, but for others who may be following who have not studied proportional betting.
Using the game p=.505, q=.495, bank=1000 units, optimal Kelly bet=.01. Let's look at the two banks after 500 bets:
Bn=Bi*[(f+1)^(p*n)] * [(f-1)^q*n]
Where Bn is bank afer n bets, Bi=initial bank, f=fraction of bank wagered on each trial, p=win probability, q=loss probability
Full Kelly, f=.01
Bn=1000 * 1.01^(.505 *500) * .99^(.495*500)
=1000*1.01^252.5 * .99^247.5
=1025.31555
half Kelly, f=.005
Bn=1000 * 1.005^252.5 * .995^247.5
=1018.93
Full Kelly grows the bank about 25 units, half Kelly grows the bank by about 19 units. Half Kelly grew at about 75% the rate of full Kelly. This will be the long term effect whether bets are resized instantaneously or at intervals. This is what I was talking about as long term growth rate. It is the growth per bet based on long term results. ETF uses instantaneous to refer to "per bet".
We look at G: G=(f+1^p) * (f-1^q)
Full Kelly: G=1.01^.505 * .99^.495= 1.000050002083429171768660362523
Half Kelly: G=1.005^.505 * .995^.495=1.0000375009635638676864203570062
You can see that the expected growth of bankroll per bet for half Kelly is 75% of the expected growth per bet for full Kelly.
What ETF is just pointing out is that with exponential growth rates
the smaller fraction will not have a net win of 75% as much. There will be a geometric difference over time. After 10k bets
Kelly = Bn*G^n=1000*1.000050002083429171768660362523^10000=1649
Half K= 1000 *1.0000375009635638676864203570062^10000=1455
After 10K bets full Kelly wins 649, half Kelly wins 455, only 70% as much. Given enough time, an exponential growth rate of only a small fraction more will have a geometrically bigger net win.
The instantaneous rate is based upon long term convergence. You cannot express a figure in terms of percentages of how much more profitable one fraction will be over another unless you know N.