Short review of BJA3
I'll keep this brief. Suffice it to say that BJA3 is a great book. Worth at least 3x what I paid.
My litmus test on a good book is whether it makes me think, and BJA3 passes the test. I don't want to give away many of the nuts-and-bolts. I was blown away by how many "big names" in the 21 world contributed to this book, directly or indirectly. Had to be 30 big names who contributed research to some segment of the book.
BJA3 is great on affirmations and new ideas. By affirmations, I'm referring to things I've wondered about. Many times throughout the book, the research presented affirms things that I thought to be true. And of course there are new ideas that opened my eyes.
Gives me a new outlook on things. I'm already applying little things to my game. And BJA3 is an outstanding reference book. You don't have to consume it all at one time. You digest it, put it down, and then come back to take a bite later.